SERVICE IS A LIFESTYLE

2024// COMMERCIAL & BRAND CAMPAIGN// APPAREL INDUSTRY

Grunt Style approached Aeri for a commercial brand campaign centered on what it truly means to serve your country. Aeri proposed a bold and heartfelt concept: redefining service by showing that it starts with everyday people and their selfless acts.

The resulting script tells the story of a combat veteran whose daily interactions demonstrate how simple acts of kindness can inspire others, creating a ripple effect of positive change. The campaign aimed to redefine service as not just a duty to one’s country but as a commitment to uplifting and supporting one another in everyday life.

Aeri ensured the script was adaptable, allowing it to be seamlessly edited into shorter segments for various platforms while maintaining its emotional and narrative impact. This flexibility maximized its reach and ensured Grunt Style’s message resonated across multiple audiences.

Through this approach, Aeri provided a solution that captured Grunt Style's patriotic ethos, reinforcing their brand identity while delivering a powerful, service-oriented message that resonated deeply with their audience.

STARRING

JAKE OWENS

MELISSA CHIN

ALEXANDER MENDEX

CARLTON MALLARD

TONY PALLES

NATALIE BRIENEN

ARTURO DELACRUZ