H&M

2019 // COMMERCIAL - SPRING LAUNCH // APPAREL INDUSTRY

In a fashion-forward feat, H&M curated a brief yet mesmerizing social media campaign to unveil their Spring Collection. Entrusting the creative vision to AERI, the spotlight was cast on five curated pieces against the captivating backdrop of St. Pete. The result? A visual symphony harmonizing urban chic and the hues of spring. Executed within the confines of a single shoot day, this editorial endeavor flawlessly encapsulates the collection's spirit, as captured against the vibrant tapestry of the cityscape. It's a sartorial rendezvous where style meets the streets, meticulously curated for a fleeting yet unforgettable social media spectacle.