ANTI-ROUTINE

2023// COMMERCIAL & CAMPAIGN // HOSPITALITY AND TOURISM INDUSTRY

During the production of their collaborative project with Lake Nona Wave Hotel, Sonder, an Arizona-based production company, and Aeri seamlessly joined forces with Steadfast, a Florida-based production company, to bring their creative vision to fruition. Aeri, entrusted with casting and managing various production needs, orchestrated the integration of talent and logistical elements. Simultaneously, Sonder actively participated, contributing their expertise in creative editing and writing.

Steadfast played a crucial role by supplying the necessary gear and providing Director of Photography (DP) services. This collaborative effort ensured a harmonious blend of creative execution and technical excellence. Together, the two entities orchestrated commercial shoots, crafted engaging social media content, and conducted photography sessions tailored to the distinct ambiance of the hotel. This comprehensive and well-rounded production unfolded over the span of a week, showcasing the seamless synergy between Sonder, Aeri, and Steadfast throughout the entire creative process.